Self-Motivated Behavior Change

The Activate My Shield app seeks to collect and address reasons for vaccine hesitancy through playful interactions that help users understand complex scientific concepts. Players then can understand how vaccination helps them, their loved ones, and their community.

Activate My Shield logo
girls playing the MFF game in India

Playful Learning

Games and gamified interventions have the potential to be used in a way that is manipulative. Our mission is specifically to make games that provide players with information that allows them to draw their own conclusions and make their own decisions about issues critical to health and wellbeing. The My Future Family game helps players plan for having children by understanding how reproduction works.